Kenya

Kenya, a country long famous for its tourism
attributes.
Kenya is known for its natural resources, with its
two World Heritage natural sites and its rich diversity
of fauna. Tourism is a recognized priority within the
country, with high government
spending on the sector and effective destinationmarketing
campaigns. In addition, there is a strong
focus on environmental sustainability in the country which is particularly important for Kenya, given the sector’s dependence on the natural environment.
On the downside, the policy environment is not
at present sufficiently conducive to the development
of the sector.